Miracle Serum for Creativity

Laughter frequently spills into the hallways of CarryOn. Sometimes it’s the natural response to a shared joke between colleagues at lunch or the result of a funny staff photo that emerges on the company intranet. Whatever may be its cause, laughter is more than just comic relief in the demanding world of public relations, it is the serum fueling creativity!

 Upon a recent visit to our Los Angeles office, a client noted CarryOn’s strong camaraderie. To his surprise, not only did we produce excellent results working together, we actually seemed to genuinely enjoy each others company. Truth be told, this shouldn’t come as a surprise! Although agency life is notorious for its stress-inducing environment of deadlines and crises, there exist anomalies that manage to escape the cattiness and hostility rampant among certain agencies. 

So the next time you’re shopping for the right agency to represent your business, make sure you get a feel for the agency’s internal culture. Happy employees who get along and have fun with one another will be better at managing job stress and in turn support one another to be more productive. Don’t take my word for it? Here’s an excerpt from a recent NYT’s article on the value of work friendships: “Because work friendships lower job stress and risk for major depression, employees who get along and support each other are likely to be more productive.” When you catch us laughing, know that you’ve stumbled upon one secret to our success.