To the pr/marketing firm who will almost certainly co-opt this ploy to launch a viral campaign for an energy drink/videogame/R-rated cartoon and inevitably be forced to face nightmarish backlash all for trying to come across as edgy.
Dear PR/Marketing firm,
I know you think that this stunt will be the guerilla campaign that puts all other guerilla campaigns to bed. I know you think that staging a fake kidnapping will be cool. Maybe you’ll create scratchy, blurry videos to go along with it and hide clues across various websites and, for all I know, it might work. But don’t. Just don’t.
Sometimes marketers can get caught up in the race to be the most cutting edge. Sometimes marketers like to think that by creating the illusion of danger or adventure that they’re really connecting with consumers on a gut level. And they might be. But sometimes there’s something to be said for the good old fashioned techniques that PR and Marketing are built upon. We can’t forget the basic building blocks in the race to be the next big thing.
Sincerely,
Your Audience
Recent Comments