They feed you, they clothe you, they burp you…then they blog about you. The blogosphere has a new face in the crowd who isn’t afraid to jump in with both feet. As a recent Wall Street Journal article pointed out, mommy bloggers like Heather Armstrong of www.dooce.com are quickly becoming a major force to be reckoned with, and their growing influence with marketers demonstrates just how wide the sphere of influence for mothers has expanded in the Internet age.
As marketers have long been aware, moms control the all-important family purse strings. They are the superheroes around the house, but also the financial decision makers in the family – so it matters a great deal what mommy bloggers have to say. Consider this, U.S. women spend more than $3.7 trillion annually on consumer goods and services and control 85 % of household spending. With that kind of clout, we can’t afford not to notice Moms.
Before blogs, a mom’s sage wisdom was confined to the four walls of Junior’s nursery, but the blogosphere has given mothers a more vocal presence in the community, offering them an ever expanding and powerful avenue for communicating their vast wealth of knowledge. The tech savvy mother can now leverage the Internet for proliferation of their wisdom. These mommy blogging forums and sites feature a veritable army of moms transferring “in the trenches” advice and experience to others, and serving as a support forum for those overwhelmed with the greatest responsibility imaginable.
Marketers have been cognizant of mother’s dynamic and influential role for years. Now that their voices are louder and wider reaching than ever, 87% of Moms read blogs, everyone needs to take note of this community. They have the power to inspire and affect increasingly large groups of people.
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